Twitter Has Quietly Created a List Estimating Your Interests. Here’s How to Find It.

As data of Social Media users has become more valuable than gold, some platforms like Facebook and Twitter have independently scraped everything you discuss and share to create a secondary profile for each individual that contains a very long list of topics and interests used to sell you off to the highest bidding advertiser. Remember, Facebook attempted to create a full page of their best guess-timations on your political affiliations to sell ads to Super Pacs and political organization targeting you.

The problem is, those interests are generally wrong. As a savvy Twitter user brought the page to light, many users found that Twitter’s automated assessment of each individual user is way off the mark with much of the content in the list having nothing to do with their behavior or topical interests at all.

A 54-year old user in the UK found among the list created for her of nearly 200 celebrities- most of who she had never heard of- as well as issues ranging from US elections and healthcare to vegetables and video games. Clearly, the process of gathering this information to compile a report on a users activity is broken.

I’m providing you a direct link to the page which is buried under your settings, where the list provided says: