Famous Sara Lee Company Flooded with Sex Comments After SNL Sketch
The popular Sara Lee brand of wholesome bakery goods and pastries received an unexpected surge in attention this weekend and it wasn’t for their cakes or cookies.
The long running NBC television series Saturday Night Live aired a sexually charged sketch featuring singer Harry Styles portraying a gay employee of the company who manages their social media. The character had been called into a meeting with supervisors to explain some questionable conduct flagged on the company’s Instagram account.
The supervisors began with a slide show as evidence of the remarks made by the employee in the comments section of famous boybander Nick Jonas saying “Wreck me Daddy,” and “Destroy Me King,” as well as captioning Sara Lee products with other shockingly blunt sexual references.
The real Sara Lee company, founded in 1939, saw social media users descend by the thousands to post various explicit quotes from sketch after it aired, including “Rail Me to Death.”
The influx of comments have been left on every one of Sara Lee’s posts of cakes, cookies and bread loaves- even those dating back years before the clip went viral.
Managers of their social media, in the meantime, had no idea what was happening but reacted quickly, but after more than 24 hours attempting to hide the comments left by SNL viewers, realized the task of policing the remarks was futile.
The trolling also impacted their twitter account, which typically features photos of their delicious desserts.
Sara Lee Execs took it all in stride when asked by The Advocate for comment, saying, “We didn’t know about or participate in the creation of the skit so as you can imagine, waking up to all those comments threw us for a bit of a loop.”
“We didn’t delete any comments but did temporarily hide them until we could read through and understand what happened. All comments are now visible and we will be monitoring for any that violate Instagram standards. While the explicit jokes in the skit do not align with Sara Lee Bread’s brand, we know SNL pushes the envelope for laughs and are taking it all in stride.”
Well played, Sara Lee, a brand that is still as American as a good sense of humor.